Fedex where is the arrow

In , the brand revamped its logo. From almost options, designers picked the one with ideal proportions and balanced colors. FedEx has been loyal to the emblem ever since. The FedEx emblem is simple only on first sight. It has a steady place on the lists of top company logos. The logo looks stylish and relevant even decades after its last redesign. The FedEx visual identity is a great creative source for startups to draw inspiration from.

Come up with your own strong message and incorporate it into a simple, edgy logo. Leading SEO specialist at Logaster. Studies the emergence and growth of promising online brands. Knows how to attract new clients and gladly shares his expertise with the audience. Use the Logaster logo maker to quickly launch your company. But how many people actually see it without being told where it is?

But I can't tell you how many people have told me how much fun they have asking others if they can spot something in the logo," Leader said. More than an arrow. The same firm that designed the FedEx logo created another one that makes brilliant use of negative space, the NorthWest Airlines logo used from until Northwest merged with Delta in The circle and the arrow create a compass pointing, aptly, to the northwest. But the arrow, together with the "N," also creates a "W" that has part of its left leg removed.

It's as old as the practice of the design of logos itself, but it probably reached its peak in the s, when supposedly witty visual and verbal analogies became central to graphic design practice -- the era of the big idea," Paul McNeil, a typographic designer and lecturer at the London College of Communication, said in an email.

The principles of optical illusion that are used in these designs, he argues, are based on the psychology of vision and Gestalt theory , which explores the brain's ability to create whole forms from lines, shapes and curves. Sometimes the hidden element blends so well into a logo design that they can only be seen if pointed out, such as the bear hidden in the Toblerone logo.

See the bear inside the mountain? Credit: Ilya S. But is this an effective strategy for logo design?