What is the difference between moxie girlz and bratz

This could be the thing the girls' business needed. IE 11 is not supported. For an optimal experience visit our site on another browser. Politics Covid U. It was a giant court battle over a little girl's doll, but it was also about big business. Most of the time the battle is fought in design studios and marketing meetings. These dolls need fashions designed and made only for them. Hand-painted eyes.

And hair as real as they can make it -- hair is huge. Spin Masters' Liv dolls have replaceable wigs. So with our doll Liv, you can actually cut her hair, because it's a replaceable wig; just buy another piece, style it, cut it, become your own little stylist. No matter what configuration, Barbie is Barbie, but the competitors have to be given a name like Katie or Alexis She has to be a skateboarder or aspiring rock musician, sassy or serious. She has to have a story. Little girls want to know who their doll is.

Because they relate to them as friends, right? So they want to know who their friends are. The dolls come in a variety of skin shades and ethnic representations, for girls around the world. Moxie Girlz is the first fashion doll line MGA is launching since its legal tussle with Mattel over the saucy Bratz fashion dolls began five years ago. The litigation over Bratz resulted in a U. At that point, MGA has to hand over portions of the Bratz intellectual property that will help Mattel prepare its own Bratz line for the spring sales season.

MGA is appealing the order, which federal Judge Stephen Larson issued after a jury decided last year that a former Mattel doll designer created the Bratz name and characters for MGA while working for Mattel. Mattel declined to comment on whether it plans to take legal action alleging that Moxie Girlz infringes on the Bratz line that it currently owns. It was doing hundreds of millions of dollars and, if you take away Little Tikes, it counted for the bulk of sales.

Another factor in the decline of Bratz has been increased competition, with Hannah Montana and other fresh toy phenomena taking the stage. Diplomatic Conference. IvritTalk- Free trial lesson. The Jerusalem Report. Jerusalem Post Lite. March of the living. Kabbalat Shabbat. Shapers of Israel. Maariv Online. Maariv News. Tools and services. JPost Premium. Ulpan Online. JPost Newsletter. JPost News Ticker.