Investigate the truthfulness and accuracy of information released on behalf of those represented. Reveal the sponsors for causes and interests represented.
Avoid deceptive practices. A member discovers inaccurate information disseminated via a website or media kit and does not correct the information. Safeguarding Confidences Core Principle Client trust requires appropriate protection of confidential and private information.
Intent: To protect the privacy rights of clients, organizations, and individuals by safeguarding confidential information. Guidelines: A member shall: Safeguard the confidences and privacy rights of present, former, and prospective clients and employees. Protect privileged, confidential, or insider information gained from a client or organization.
Immediately advise an appropriate authority if a member discovers that confidential information is being divulged by an employee of a client company or organization. Examples of Improper Conduct Under This Provision: A member changes jobs, takes confidential information, and uses that information in the new position to the detriment of the former employer.
A member intentionally leaks proprietary information to the detriment of some other party. Conflicts of Interest Core Principle Avoiding real, potential or perceived conflicts of interest builds the trust of clients, employers, and the publics.
Intent: To earn trust and mutual respect with clients or employers. Avoid actions and circumstances that may appear to compromise good business judgment or create a conflict between personal and professional interests. Disclose promptly any existing or potential conflict of interest to affected clients or organizations. Encourage clients and customers to determine if a conflict exists after notifying all affected parties. Intent: To build respect and credibility with the public for the profession of public relations.
To improve, adapt and expand professional practices. Guidelines: A member shall: Acknowledge that there is an obligation to protect and enhance the profession. Keep informed and educated about practices in the profession to ensure ethical conduct. Actively pursue personal professional development. Decline representation of clients or organizations that urge or require actions contrary to this Code.
Accurately define what public relations activities can accomplish. Counsel subordinates in proper ethical decision making. Require that subordinates adhere to the ethical requirements of the Code. Report practices that fail to comply with the Code, whether committed by PRSA members or not, to the appropriate authority. A member initially assigns some questionable client work to a non-member practitioner to avoid the ethical obligation of PRSA membership.
If you have five or more members, sign up for a Group Membership. Contact us for more information. Retired Membership is open to any General Member in good standing who i has been a member of the Society for at least five years; and ii has retired from the full-time practice of public relations or communication and is employed less than 50 percent of the time. PRSA honors and respects the loyalty of our long-term members, who have served the profession with distinction.
Emeritus Membership is open to any individual who has been a General Member for 50 or more years. Emeritus Membership is an honorary privilege that may be revoked at any time at the sole discretion of the Board.
For additional learning, networking and leadership opportunities, participate in Professional Interest Sections , which are specialized communities organized around industry verticals, and tenure for our next generation of professionals.
They offer specialized content, such as an exclusive online community, newsletters, webinars and annual events. Find a Chapter. District Website. Chapters Share your knowledge and enhance your brand in your community Attend educational and social programs that help increase your understanding of the newest tools and best practices Gain recognition for your projects and celebrate the good work of others through Chapter award programs Discover different disciplines and learn about different job opportunities at Chapter meetings and online Serve on committees or in a leadership position Find a Chapter.
Districts East Central.
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