There are many reasons why advertisers might want to send traffic to multiple websites from a single AdWords account. Two prime examples are serial entrepreneurs and organizations with websites targeting separate geographical regions.
Google has no policy against using one AdWords account for multiple sites, but in all our conversations with Google about this subject they have discouraged doing so. Here are three reasons why: 1. Google may change its policies or crack down on an entire vertical, or you might not realize you are violating policies until it is too late.
Suspensions are so common that we specialize in helping advertisers get their AdWords accounts unsuspended. Your quality score may be damaged: Quality Score is a metric between that Google assigns to each keyword. Maybe that is true, maybe it is not, but there is no doubt that when you add new keywords, the initial Quality Score assigned to them is affected by the performance of other keywords in your account.
Using multiple domains can make reporting a pain: Importing conversions and Google Analytics data from multiple websites and figuring out what your per-website metrics are can be tough. Use one account per domain to make your life easier.
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Sign In. If managing the budget becomes messy and difficult within one AdWords account resulting in less than efficient PPC management, breaking up an account into two or more accounts can help alleviate this issue, by setting clearer boundaries for budget management. For a cleaner and clearer look at data, separate accounts are extremely beneficial, allowing you to view the data more quickly and efficiently for each separate strategy in both Google Analytics and the AdWords interface.
Therefore, as I stated earlier, if reporting under one account negatively affects your ability to make the best strategic optimizations, it is absolutely worth it to separate them. This reason for running a separate AdWords account is different from the first two in that it requires advertisers in this situation to have multiple AdWords accounts, as having one would not be possible. The situation is common: one advertiser wants to send visitors to multiple domains, but only has one AdWords account.
While Google allows you to set any number of unique destination URLs within an account as long as they have the same domain i. Rather than settling for advertising only one domain, set up an additional AdWords account to run PPC coverage in for that domain.
Quality score is an extremely important metric to any Paid Search account, and should be taken into consideration when reviewing account performance. A previous post explains the different ways a quality score can affect an AdWords account , with a bad quality score resulting in higher CPCs for a given average position, etc.
It is important to keep in mind that a quality score is not something that we can change with the click of a button within AdWords, but is something that encompasses multiple relevancy and performance factors over the history of the account. The setup process used for both shared audiences and negative keyword lists are the same as any other normal AdWords account. One important factor to consider when setting up multiple AdWords account for a single domain is addressing double serving.
Double serving is when a single website is showing multiple ads for a single search result. A common example of this is when a franchisor is running a national campaign and a franchisee is running a local campaign to the same website or page and both campaigns are targeting one or more of the same keywords.
Google is extremely vague about their policies but, you can read more about their official stance on double serving in the unfair advantage section of their advertising policies. The gist of it is that if you get caught double serving your account is eligible for a suspension. The first way to avoid double serving is by using shared negative keyword lists as described above.
Each account would have its own separate list of negative keywords where the keywords in each list would be what the other account is targeting. As we can see in the above chart, each account is targeting keywords that the other account has a negative keywords.
Another way that you can avoid double serving is by including or excluding locations. Location Exclude Location Pizza. Milkshakes New York You can see in the table above that the national account and the local account are targeting the same keywords.
However, the national account is targeting anyone in the United States except for New York while the local account is only targeting people in New York. This means that whenever a new campaign is created whether on a national or local level that the target and exclusion locations need to be configured as well.
Last but, not least you have to go into each of your child accounts and create the campaigns that you want to launch. If you have any questions feel free to get in touch with us. Privacy Policy. Skip to content.
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