What makes a good edited video

We use continuity editing to maintain a consistent feeling of space and time over the duration of the talk. But overall, we strive to keep our edits invisible. What does that mean, exactly? What made the first excerpt so uncomfortable to watch was that the edits were unmotivated; every edit was random.

Here are ten tips for making meaningful edits:. Pro tip: when you change perspectives, shift by at least 45 degrees. A lack of planning can also leave viewers underwhelmed with your finished product. By taking the time to plan your video thoroughly before you start production, you can ensure that the quality of your actual content is just as good as the quality of your footage.

Every time you make a video, start by defining its purpose. Ask yourself what you want to achieve or communicate by making this video. In addition, define your target audience. How will you make your video speak to these viewers in particular? Rambling videos bore viewers, so keep your videos as brief and tight as possible.

Creating your videos is only half the battle. The other half is getting people to watch them. Everybody has to start somewhere, and some channels naturally have more mass appeal than others, which gives them an advantage in picking up new viewers.

But as you create and publish more videos, your viewership should grow over time. Having lots of videos, but almost no views, can make your channel seem amateurish to the viewers who do come along. So how can you promote your videos effectively as a beginner?

Here are a few strategies to start with. The more professional your videos look, the more your brand will benefit from them.

You can step up the quality of your next video dramatically just by applying the basic techniques listed in this article. Over to you! Which of these tips are you going to try first? Do you have any additional thoughts on how to make your videos look great?

Another important thing to consider while editing is to keep your content visually interesting. Rather than just using the same shot for the entire video, try to vary things up with more interesting angles. A nice rule to keep in mind is to make cuts based on the beat of the music or at pauses when people speak. Have them dissolve in and out, and see how it works for your film.

But if you need to add flashy graphics, you can create them using your editing software. Adobe After Effects is a popular choice for creating some of the best motion graphics. Once your video is done and ready to be exported, the natural tendency of most editors is to export it at the largest video resolution possible.

When exporting for the web, the goal is to create a file that maintains its high quality without making it too heavy for upload and online viewing. Sites like YouTube, Facebook, and Vimeo all have recommended export settings:. Blog Company Services Work Contact us. Many videos can be dramatically improved by simply getting rid of the flawed or unwanted bits. It is common to shoot far more footage than you actually need and choose only the best material for the final edit.

Often you will shoot several versions takes of a shot and choose the best one when editing. Most videos serve a purpose such as telling a story or providing information.